The recent FACE London conference held on 12-13 July brought together leading experts and brands in aesthetic medicine, offering a platform for sharing the latest advancements and trends. We collected the key information to help enhance your services and products offered to clients. The UK trends closely mirror those in the US, providing valuable insights into the market’s focus and what we can expect in other regions.
Treatment Highlights from Presentations
Skin quality and regenerative medicine have taken center stage in FACE London discussions. These treatments are continuing to break the boundaries of aesthetics:
- Exosomes: Dr. Rungsima Wanitphakdeedecha discussed the efficacy of exosomes in skin regeneration and their anti-inflammatory properties.
- Polynucleotides: Dr. Afshin Mosahebi highlighted the benefits of polynucleotides in improving skin quality, emphasizing their role in the post-quarantine era.
- Lasers: Dr. Michael Gold presented the effectiveness of lasers in treating various skin conditions, reinforcing their status as a staple in aesthetic medicine.
- Microneedling with RF: Dr. Ali Pirayesh emphasized combining RF microneedling with exosomes for optimal tissue healing, illustrating a synergy that enhances patient outcomes.
- Regenerative Techniques: Dr. Syed Haq introduced the combination of ADRC (Adipose-Derived Regenerative Cells) with exosomes, presenting a cutting-edge approach to tissue healing.
- Ozempic and Body Contouring Trends: Dr. Syed Haq discussed the increased demand for body contouring treatments due to the effects of Ozempic, stressing the need for multiple RF sessions to achieve desired results.
- Red Light Therapy: Dr. Afshin Mosahebi highlighted the use of red light therapy to enhance mood and relaxation, promoting repeat visits and patient satisfaction. This treatment was celebrated for the instant gratification it brings to patients.
Among the emerging trends, artificial skin, bioprinting, and rose extract exosomes were mentioned:
- Artificial Skin and Bioprinting: Future applications in aesthetics were explored, indicating a revolutionary shift in treatment possibilities.
- Rose Extract Exosomes: ExoCoBio presented plant-based biostimulators diluted with peptides, highlighting the potential of natural ingredients in aesthetic treatments.
Panel Discussions and Business Strategies
Business strategies for boosting clinic visibility, handling patient reviews, and managing patient relationships were the topic of FACE London panel discussions, alongside tips for recruitment, staffing, and membership models.
Boosting Clinic Visibility
- Local Networking and Online Reviews: Dr. Todd Schlesinger and Dr. Rita Rakus discussed leveraging local networking and online reviews to promote clinics effectively.
- Handling Negative Reviews: Dr. Uliana Gout highlighted the need for constructive handling of negative reviews, noting the significant impact on overall reputation.
Patient Engagement and Reviews
- Genuine Review Requests: Mrs. Audrey Neff suggested making it easy for patients to leave reviews, particularly targeting the new generation.
- Value Propositions: Ms. Vanessa Bird recommended offering additional value propositions to enhance patient satisfaction and retention.
Patient Relationships
- Dr. Christopher Rowland Payne and Ms. Audrey Neff emphasized the importance of spending more time with patients to build trust and achieve better results.
Membership Models
- Dr. Ali Pirayesh introduced VIP memberships with discounts and additional benefits to enhance patient retention, including monthly contractual commitments and tiered pricing.
Recruitment and Staffing
- Dr. Ahmed El Muntasar and Mrs. Vanessa Bird discussed the importance of robust interview processes, comprehensive training, and fair compensation to address understaffing issues. Word of mouth and trial periods were noted as effective recruitment strategies.
Documentation and Patient Trust
- Consistent photography to track treatment progress was emphasized to build patient trust and document outcomes effectively.
Insights from the Detailed Sessions
Dr. Bob Khanna explored the latest trends in full-face sculpting and regeneration, while Dr. Richard Scawn highlighted the use of polynucleotides and lasers to improve the periocular area. Combination treatments have proven to be an effective solution for the periorbital area.
Regenerative medicine solutions have also been discussed. Dr. Rungsima Wanitphakdeedecha evaluated the application of Autologous Fibroblasts for facial rejuvenation. Dr. Sunaina Afzaal presented the use of mesenchymal stem cells for dermogenesis and post-acne scar treatment.
What About Social Media?
Social media continues to be an effective way for reaching out to potential patients. Several engagement strategies were discussed in FACE London conference.
Wendy Lewis stressed the importance of engaging viewers within the first three seconds of a social media post, starting with a question and maintaining consistent posting schedules. Balancing educational and promotional content was emphasized, with a maximum of 15 hashtags per post to optimize reach and engagement.
Keeping up with the Industry
The FACE London conference 2024 provided invaluable insights and emerging trends in aesthetic medicine, equipping medical professionals with the knowledge to enhance their product offerings and deliver cutting-edge treatments. Medical Spa Rx is proud to help you keep up with the industry. For more information on current aesthetic trends, continue following our blog.
